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snapper Sample report · AI brand visibility · Skylark Airways

How AI assistants talk about Skylark Airways

Over six months, Skylark Airways moved from #— to #— among UK airlines and travel brands in AI answers, and its visibility rose from — to — of answers.

Prepared by Black Snapper · April to September 2026 · Measured monthly across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews

This is a sample report. Skylark Airways, its competitors, the websites and publications, the travellers and every figure are fictional, created to show how Black Snapper measures AI brand visibility. The AI platforms and the method are real.

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The answer

For leadership. — to —, 24 traveller questions, 5 AI assistants, measured monthly.

AI visibility work took Skylark Airways from #— to #— among UK airlines and travel brands in six months, and turned its sentiment positive. To reach first place, phase two should win the inspiration stage and remove the caveats travellers still see when they check the airline.

SituationTravellers increasingly ask AI assistants which airline to book. Skylark Airways has a strong product, with more legroom than most short-haul rivals, well-rated food and attentive crew.

ComplicationIn April, AI assistants named it in only — of answers about holiday flights and ranked it #—. Of the answers that did name it, — repeated complaints about lost and delayed bags.

QuestionHas six months of work changed that, and where should the next investment go?

AI visibility

—

from — in April

Share of answers to category questions that name the airline.

Rank among brands

#—

from #— in April

By number of AI answers naming each brand.

Net tone

—

from — in April

Positive statements minus negative or mixed ones.

Answers raising bag problems

—

from — in April

Of answers that name the airline.

1. Visibility has more than doubled

The airline now appears in — of category answers, up from —, and ranks #—, up from #—. Its share of all brand mentions rose from — to —.

Placements in the sources AI trusts paid off: answers citing Departures and naming the airline rose from — in April to — in September.
Every platform moved: Google AI Overviews went from — to —, ChatGPT from — to — and Claude from — to —.
Comparison is the strongest stage: when travellers weigh up airlines, visibility rose from — to —.
One setback, already recovered: a July model update briefly stopped Perplexity naming the airline (— of answers). August's data confirmed the recovery.

2. Sentiment has turned positive

Net tone moved from — to —, because the airline fixed its biggest weakness at source rather than arguing with it.

The lost-bags story has faded: answers raising bag problems fell from — to — after the Bag Promise launched in May.
A weakness became a strength: — of — baggage statements were positive in April. In September, — of — were, most citing the Bag Promise.
Crew and food carry the brand: — of — statements about crew and service were positive in September, and none were negative.

3. Two gaps remain, at either end of the funnel

Albion Airways is still named in — category answers to Skylark Airways' —. The gap sits at the start and the end of the traveller's journey.

Inspiration: the airline appears in only — of occasion-led answers (honeymoons, milestone birthdays, family reunions), up from —. This is where demand is formed.
Decision: when travellers check the airline directly, net tone is only —, up from —. Seat fees, refund times and punctuality now drive most caveats.

Visibility and sentiment by funnel stage

Visibility in April and September. Tone: statements about the airline in September (green positive, grey neutral, amber mixed, red negative), with April's net tone where there were enough statements to compare.

Stage	What the traveller asks	April	September	Change	Tone, September	Net tone, April

Recommended next steps

Phase two targets the two gaps first, then the gap to the leader. Effort and time to impact are indicative.

#	Action	Stage	Why now	Effort	Time to impact
1	Win the inspiration stagePlace honeymoon, milestone birthday and family reunion guides in the publications that inspiration answers cite, and co-create celebration packages with Hartley Travel.	Inspiration	Named in — of inspiration answers	Medium	3–6 months
2	Turn decision-stage caveats positiveSeat fees, refund times and punctuality now drive most caveats. Publish on-time figures, a plain-English refund promise and a clear guide to what each fare includes.	Decision	Net tone of — when travellers check the airline	Low	1–2 months
3	Close the gap with Albion AirwaysEarn a place in AirRate's "best UK airline" ranking and Route Register's comparison tables, the sources cited most when competitors win.	Comparison	— mentions for Albion Airways against —	Medium	3–6 months
4	Protect against model updatesSpread citations across more trusted sources, so one platform update can't drop the airline as it did in July.	All stages	Perplexity fell to — in July	Low	Ongoing
5	Keep measuring monthlyContinue the monthly run through the winter season, and add Edinburgh and Birmingham departures.	All stages	Six months of trend so far	Low	Ongoing

What does AI say about your brand?

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How often each AI tool mentions you
How you're described, good and bad
Which competitors are recommended instead
The top fixes to improve your visibility

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Fractional CMO & Growth Partner · For ambitious businesses, from founder-led to PE- and VC-backed
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Visibility and share of voice, month by month

Category answers (questions that don't name the airline). Numbered markers show what Skylark Airways did that month.

VisibilityShare of voice

What was done, and when

#	Month	Action	Stage	Detail

Net tone

Positive minus negative or mixed statements about the airline, all questions.

Answers raising bag problems

Share of answers naming the airline that mention lost or delayed bags. The Bag Promise launched in May.

Visibility by AI platform

Share of category answers naming the airline, per platform per month. Note Perplexity in July, after a model update, and Google AI Overviews picking up the airline once AirRate and Departures featured it.

Rank by month

Rank by number of category answers naming each brand. Skylark Airways in yellow.

League table, latest month

#	Brand	Mentions	Share of voice	Platforms	Rank in April	Mentions in April

What AI says about Skylark Airways, by theme

Statements about the airline in April (upper bar) and September (lower bar).

PositiveNeutralMixedNegative

What travellers say, and AI repeats

Reviews and ratings the AIs quote most. Fictional travellers, real dynamic: AI answers lean on a handful of vivid first-hand accounts.

What AI associates each airline with

Latest month: share of category answers naming each brand that touch each theme.

Watch list: caveats about Skylark Airways, latest month

ID	Theme	Tone	AI	Question	Statement

The sources AI trusts

Answers citing each source in April and September. "Competitor-won" counts September answers that named a rival airline but not Skylark Airways: those sources shape answers it is still losing. AirRate and Departures are where the June placements landed.

Source	Type	Cited, April	…naming Skylark	Cited, September	…naming Skylark	Competitor-won

Every question, every AI

Pick a month. Navy = the airline was named (number = position), yellow = named first, grey = not named. Click a cell to read the answer.

Question	What the traveller asks	Type	ChatGPT	Claude	Gemini	Perplexity	AI Overviews	Most-named rival

AI answer

—

How Black Snapper measures AI visibility

Build the question bank. Real questions customers ask at every stage, from inspiration ("where should we go on honeymoon?") to decision ("is this airline reliable?"), in each market that matters.
Ask every major AI. Each question goes to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews on a fixed schedule, and every answer is archived word for word.
Extract and score. Which brands each answer names, in what order, and which sources it cites. Brand-name variants are merged so counts are clean.
Classify what is said. Every statement about a brand is tagged with a theme and a tone, using AI-assisted classification against a theme list agreed with you.
Turn it into decisions. Visibility by funnel stage and platform, share of voice against competitors, the narratives that help or hurt, the sources AI trusts, and a prioritised action plan, tracked month on month.

Visibility: Answers to category questions naming the brand ÷ all category answers. Category questions don't name the brand.
Share of voice: The brand's mentions ÷ all brand mentions in category answers. Each brand counts once per answer.
Rank: Position among all brands by number of category answers naming them.
Net tone: Positive statements minus negative and mixed ones, as a share of all statements about the brand.
Funnel stages: Inspiration (occasion-led, no category named), consideration (looking for the product), comparison (weighing up providers) and decision (checking the brand itself).
Caveats: AI answers vary from run to run, so small month-on-month moves are treated as noise. The trend over several runs is what counts.
About this sample: Every airline, website, publication, traveller and number here is fictional, generated to show a realistic six-month programme, including a setback. Any resemblance to real airlines is coincidental.

Runs in this report

Month	Run date	Questions	AI answers

Black Snapper · blacksnapper.co.uk · Sample report: all airlines, websites, publications, travellers and figures are fictional.